Live in Niantic

The summer breeze is calling, and so are incredible savings in one of Connecticut’s delightful coastal villages! As July transitions into August, Niantic transforms into a shopper’s paradise with the annual Bargains by the Bay event. This beloved summer tradition brings together local merchants and bargain hunters for four days of exceptional deals, community spirit, and shoreline charm. If you’re a resident or visiting the area, this is your opportunity to find unique items while enjoying the beautiful setting of this classic New England village.

Bargains by the Bay Tent & Sidewalk Sale returns this year from Thursday, July 31, through Sunday, August 3, offering the perfect excuse to stroll through downtown Niantic while scoring amazing deals. The event has become a highlight of the summer season, drawing visitors from throughout the region who appreciate both the value and the distinctive character of our local business community. Mark your calendars now for this not-to-be-missed shopping extravaganza!

As the tents unfurl along Niantic’s charming streets, the Bargains by the Bay Shopping Experience transforms the village into a dream for treasure seekers. Set against the backdrop of Connecticut’s beautiful shoreline, this four-day tent and sidewalk sale creates a festive atmosphere where shopping becomes an adventure. The scenic beauty of Niantic provides the ideal complement to a day of bargain hunting, with ocean breezes cooling shoppers as they move from store to store. This summer staple has become one of the region’s most anticipated shopping events, bringing together merchants and customers in a celebration of community commerce.

Participating shops will showcase an impressive variety of discounted merchandise that caters to every taste and interest. Bookworms can discover new titles at reduced prices, while vintage enthusiasts will find one-of-a-kind pieces that tell a story. Those with an eye for sparkle won’t be disappointed by the selection of jewelry available at special event pricing. Accessories, home décor, specialty foods, and much more round out the diverse offerings that make this sale so special. With substantial discounts throughout the event, shoppers can enjoy guilt-free retail therapy while supporting the local businesses that give Niantic its distinctive charm.

The lineup of participating merchants reads like a who’s who of Niantic’s cherished local businesses. Grace will showcase their curated collection of stylish finds, while Coastal Gifts on Main offers beach-inspired treasures at special prices. Bayberries brings their unique selection to the sidewalk, and Smith’s Acres presents fresh local produce and plants. Other participants include Tumbleweeds, Azalea, Seaglass & Linen, and Pearls & Plaid, each contributing their distinctive merchandise to the event. For those seeking self-care items, Grota Solna Salt Cave and Serra Skincare Esthetics + Boutique will offer special deals on wellness and beauty products.

Savvy shoppers should note that while the event runs for four full days, individual store hours and special promotions may vary throughout the weekend. It’s advisable to check with specific shops for their operating schedules and highlighted offerings. This summer shopping tradition has become a key part of Niantic’s seasonal calendar, offering not just great deals but an opportunity to experience the warm hospitality and scenic beauty of this Connecticut village. The combination of substantial savings, diverse merchandise, and the picturesque setting makes Bargains by the Bay the perfect excuse for a day trip or weekend getaway to one of the shoreline’s most delightful destinations.